Prior to Monat most professional stylist had never heard of DeVerne, and now most of us in the industry do not take him seriously. I personal think DeVerne desired instant fame. I believe Monat was the door to the fame that DeVerne craves. Honestly, thought that is just an opinion after watching his videos.
So, now out of the words of Monat's Superstar!
They key to selling a bad shampoo
The key to selling a bad product is convincing people they need the product and that without it their life is less beautiful. But how do you sell a shampoo that makes people's hair feel greasy, causes acne like bumps, dries out the ends and causes what Market Partners call detox? DeVerne has the secret!
The key to keeping Monat people coming back after they sample a shampoo that makes their hair feel dry on the ends, and greasy on the scalp, is to tell the consumer that it is a good thing. To as DeVerne says, be proactive in the customer experience. Tell them it is going to be bad, feel bad, but that feeling is a good thing. It means that years of buildup are being stripped away. If you can make them believe that awful feeling is good, then no matter how bad their hair gets they will keep buying into the promise that tomorrow it will be better.
My Scalp Itches, Deverne's Advice
Monat Market Partners have attacked over and over those who have talked about itchy scalp and hair loss and calling them liars. But spying into their own pages and groups we find consumers have been complaining about itching for a very long time. But Market Partners, like DeVerne make excuses for these warning signs and tell the customer to ignore the problem with a promise of better hair tomorrow. Why? Because they need to keep paying for their new house, stay retired and enjoy the car and travel.
When a person is losing hair with Monat what does DeVerne say?
Monat has said that it is not possible for a shampoo to cause hair fall out or shedding. But what does their super star, DeVerne say could be causing hair breakage? Too much Monat! What is his solution? More Monat
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